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Facts and Figures
SMS, or "Short Messaging Service" or "text messaging" or "texting" has infiltrated the mobile universe over the past few years. It works between all carriers and can transmit messages up to 160 characters at a time. Below are a few fun facts and statistics related to this up and coming way of communication:
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SMS is built into 95% of all mobile phones in the marketplace today. It has grown to be the single most frequently used mobile data service
Studies have found that text messaging is the most addictive digital service on mobile or the Internet, and is equivalent in addictiveness to cigarette smoking
In addition to communicating, SMS has grown to offer many advantages stemming from ease of use and interactivity to be used as an entertainment medium
More people in the United States have a mobile phone than an Internet-connected PC
There are 205MM unique American mobile phone users & 92.5MM actively text message
Mobile marketing is one of the fastest growing advertising channels today. The US projected mobile marketing ad spends to be $2.9 billion in 2011 (Source: m:metrics)
Common Short Codes (CSC) are special telephone numbers, significantly shorter than full telephone numbers, which can be used to address (SMS) messages from mobile phones.
Common refers to the ability of a single short code to connect with all mobile users across all carriers
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